Guest blogging: How to show off your expertise and gain credibility by writing for others

The best way to become acquainted with a subject
is to write about it
~ Benjamin Disraeli

Here at we love to showcase our readers skills, talents and expertise and share them with the world on your behalf.

We are creating a platform for health, healing and personal development professionals and coaches to share their knowledge, thoughts and ideas with a wider audience.

We would love to publish your articles and blog posts, after all fresh, informative content is great for ZenLama, and at he same time it’s great for you as it will help you to establish and build your credibility and showcase your expertise and areas of interest.

What is Guest blogging?

Guest blogging is both a method for building reputation and credibility in your niche and also an online marketing technique that fosters link building and brand recognition.

Companies and individuals use guest blogging to build and spread awareness of their company, product, service and their names. It is also a powerful way to increase search engine rankings.

How does it work?

It is really very simple. You, the writer, contributes a great piece of content to a website that is not your own. The content could be an article, video, third party product review, photograph, illustration or infographic.

In exchange for the content, the guest blogger (you) will receive credit in the form of a link back to their own site or social media account. Sometimes, if you write for a well set up blog owner who understand online marketing and SEO, your post may also get extra publicity as well.

The great thing about guest blogging is that the arrangement is mutually beneficial and a real a win-win for both parties.

How? Well the guest blogger gets to showcase their work to an audience that they would not have had access to before. What’s more the kudos of being published by a third party brings extra credibility to the guest blogger, and validates the writers expertise.

You can expect even more benefits when the article you post is configured properly. Add a good call to action at the end, the readers will click on links back to your site. This gives our own blog and social accounts greater credibility and more traffic.

I have personally received an increase in opt-ins and a number of serious business inquiries as a direct result of guest blogging.

Rather than go into the detail and ins and outs of how to find and gain guest blogging opportunities, I have posted this great infographic that shows you how to get started easily.

Before you take a look I’ll add that one of the best ways to get published like this is to respond to an invitation to guest post. Consider this article as an invitation to write for us.

You can get the low down on how to apply for a guest blogging position at ZenLama here, and submit your article by reading our write for us pages.

We are looking forward to helping you show your expertise and brilliance to the world and get more clients into the bargain.

beginners guide to guest blogging infographic
Infographic provided by the guest blogging experts –

So what do you think?

Did you find the guest posting strategies in infographic useful? Will you put any of them into practice? What was the most engaging technique for you?

We would love to hear your results and fins out about any great tips or stories you have to share with others who want to use guest blogging as a marketing and credibility building technique. After all, what works for you might help someone else.

As always, your interaction with our posts creates a reservoir of wisdom for all our readers to benefit from so please share your thoughts, stories and questions in the comments box below and remember to tweet, like and +1 ~ thanks we appreciate it.


About Maya Mendoza

Maya Mendoza is a published author of 3 personal development books. She has run an NLP / EFT Practice for 29 years helping clients transform problems into personal power. Maya is also a accomplished copywriter and well known Digital Marketing & Social Social Media Strategist - Specializing in Google+ for business. She was named "best marketing consultant" in Glasgow, UK in 2013.  
Maya works with Authors, Coaches and Small Business owners helping them sky-rocket thier income by achieving "expert authority" status within thier niche. If you want help in building your expert profile on-line then take a look at to learn more about how Maya's expertise can showcase yours across the web.


  1. This is a great graphic! One of the main things to remember out of this post is that media is really going to be a defining factor in the future. It’s one of those things that, if you provide it, it can make the difference between you and the other person’s guest post getting chosen. It’s a great way to set yourself apart.

    • That’s very true Chris. The more you contribute to other blogs and the more diverse your medium through which you present information the better your personal online profile will be.

  2. I am really glad to read this webpage posts which carries lots of useful facts about gurat posting, thanks for providing these kinds of information.

  3. There’s definately a great deal to learn about this topic. I love all the points you’ve made.

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